Modern window configurator
COOPERATION BETWEEN DIGITLABS AND ORANGE POLSKA
Services:
- Creation of a sales platform with an advanced window configurator.
- Creation of an image page.
- Google Ads
Client website:
- www.fensterfabrik24.de
AM Okna B. Szymkowiak, in cooperation with Orange and DigitLabs, has launched an online store dedicated to the German market. The key element of the platform is an online configurator that allows customers to personalize selected products, such as windows and patio doors.
About the client
The AM Okna brand, operating since 2005, originates from a family business and sells its products both on the Polish and international markets.
Its offer includes aluminum and PVC windows and doors, external roller shutters, facade blinds, garage doors, external doors, as well as integrated SmartDom systems.
The AM Okna company has not previously sold directly in the B2C sector.
The implementation of the online store has allowed it to reach new groups of recipients, including individual customers, and effectively promote the brand on the demanding German market. A key element of the project was the design of a dedicated window configurator, allowing you to choose from over 400 different variants.
Challenges
German shopping platforms were often limited to online catalogs or “Ask for a price” options, which made it difficult to make a quick purchase.
The aim of the project was to create a fully functional online store with an original window selection configurator that allows you to buy windows online.
The offer is addressed to both people building houses and those replacing windows.
Effects of cooperation
As a result of cooperation between DigitLabs and Orange, a modern online store was created. A key element of the project was a window selection configurator, which:
- performs calculations in real time
- guarantees a simple shopping path
-
the selection options depend on the initial decisions
(e.g. for windows that do not open, no handle offered) - has a user-friendly interface
- allows the system administrator to easily manage it.
The following have been created especially for the store:
- a basket tokenization mechanism, thanks to which anyone who has a link to the basket (URL address) can access its current configuration and finalize the order,
- delivery system based on the customer's own transport – prepared depending on the postal code and order value.
Effects and benefits
The launch of the online store has opened up a new, effective sales channel for AM Okna aimed at individual customers. The key advantage of the implementation is the ability to calculate product prices in real time, which reduces the need for employee involvement. Thanks to the store’s functionality, users can make purchases online on their own. The website is distinguished by:
- intuitive navigation and simple operation
- optimisation for mobile devices
- high level of security and reliability
